It’s time for a revolution in the beauty industry.

We’re starting this new decade with only the best of everything: friends in our circle, that dream job we’ve been working hard to get, and our skincare products. There are over 80,000 chemicals on the market today, with no safety data, some of which are included in the products we use every single day. The beauty and cosmetic products so commonly seen at drug stores and supermarkets, contain unnecessary, harmful ingredients that we use on ourselves and even our children. The Food and Drug Administration (FDA) regulate these chemicals used, however, don’t have the authority to remove such ingredients from these products. Under informed and overexposed, we are at risk for a number of illnesses caused by beauty products so normally used by the public.

Powered by the People, Beautycounter is a brand that formulates, advocates and educates to get safer products into the hands of everyone. Their safety is unparallelled with over 1,500 chemicals banned from their ingredients list. From your lipsticks to your facial oil, your hair care to your sunscreen, Beautycounter has something safe and quality for you.

Who is Beautycounter?

BeautyCounter is a leading brand in the movement towards a safer future for the people. They believe that everyone should have access to safer products that are actually good for you. Having exceptional safety standards, they are providing clean beauty that can change the future of personal-care industry.

With their activist approach, they’ve gathered thousands of consultants all across the country that are spreading the word and changing the world to a safer beauty industry. Over the past six years Beautycounter have pushed for updated laws governing the personal-care products in numerous ways. Over 1,000 meetings, 10,000 calls made and 100,000 emails sent, Beautycounter has claimed the leading company for pushing towards more health-protective legislation all across North America.

Beautycounter has every product you need when it comes to personal-care, for both women and men (Counterman). With their best-sellers being their Countermatch Adaptive Moisturizers, Color Intense Lipsticks, Charcoal Cleansing Bar, Counterman Oil-Free Facial Lotion (for men), Countersun Mineral Sunscreen Lotion, and Daily Shampoo. There are so many risk-free products to choose from, and they even have a completely safe product line just for kids!

Harmful vs Harmless

Since 1938, the United States has not passed a major federal law governing the personal-care industry and Beautycounter is here to change that. The European Union have banned or restricted 1,400 ingredients from personal care products while the U.S. has only banned or restricted 30… That’s quite a difference and simply not good enough for the Beautycounter family. That is why they created The Never List.

The Never List has upwards of 1,500 questionable or harmful ingredients that will NEVER be used in their beauty products. These include the 1,400 that are banned or restricted in the E.U., plus additional chemicals screened by the scientists at Beautycounter that pose concern. The Never List is loaded with words you may not be able to pronounce, like methylchloroisothiazolinone, and words you never thought were included in your daily use brands, like formaldehyde and coal tar. Chemicals on this list are known to be cancer causing agents and may link to other illnesses. Luckily this list gives you the information and awareness on these harmful chemicals so you can be on the lookout when buying your next beauty product!

Beautycounter also forgos fragrances, which are a common yet unnecessary addition to all types of cosmetics that include harmful chemicals. Essentially, it is the combination of any 3,000-plus stock chemicals, of which include allergens and hormone disruptors. The fragrance formulas are protected under the federal law’s classification of trade secrets, which leaves the consumer unaware of what ingredients are actually in these products.

Safer Self Care Revolution

BeautyCounter products are Environmental Working Group (EWG) VERIFIED, going above and beyond in providing safe beauty products. As a Certified B Corporation, Beautycounter works alongside numerous brands as a global movement, using business as a force for positive change. Supporting nonprofits that share common values, and working with leading scientists for the safest ingredients; Beautycounter is here for a better tomorrow.

We are unknowingly using harmful chemicals on our bodies, our children and our loved ones every day when investing in common, known brands. With this new information on the personal-care industry, it is important to start looking into brands such as Beautycounter, and those who share common goals, for everyone’s safety. Convenience stores may not be so convenient when it is causing more harm than good. Shop Beautycounter’s unmatched, top-quality, products, and be a part of the positive change in the beauty world. Help push the public towards a cleaner, safer future.

Julia’s picks

Over the holiday season, I personally tried the body butter and After Sun Cooling Gel as both are staples I’d highly recommend to keep in your skincare pantry and to take with you on vacation as spring break is just around the corner. Both keep your skin moisturized, glowing, and healthy! To purchase yours or to learn more about Beauty Counter, click here and you wont be disappointed!

Here at Arrow + Phoenix, we advocate for brands like Beautycounter as we realize the detrimental impact some brands we see on the shelves are causing. Stay informed and up to date on all of their products by shopping with BeautyCounter expert, Melissa McEachern.