If I inspire the next person to start a clothing line, that’s cool but I really hope to inspire people (especially women) to love themselves and to uplift others. Using your purpose to give back is the greatest thing anyone could ever do so I really hope I inspire people to keep the positivity going whether it be in the fashion world or not. Arrow + Phoenix is SO much bigger than bikinis, it’s about aiming high, soaring to new heights and empowering the next person to do the same despite where you come from or what you’ve been through.
— Kayla Bell, Owner, Founder, + Designer or Arrow + Phoenix swimwear

Our Brand:

Created by a  self proclaimed beach bum, Arrow + Phoenix Swimwear was designed for the girl who can always be found near the water. She lives life without fear and travels as much as she can. We take pride in offering pieces that are comfortable, sexy, and are supportive. Functionality is always our goal at A+P and above all else, we want you to feel like the gorgeous goddess you are whether you're laying on the beaches of St. Tropez, at a friend's pool party, or just looking to emphasize your tan lines! 


Without you babes, we wouldn’t be here

To Our Beach Babes:

First off, we have to tell you that your support of our brand means the entire world. We love each and every one of you for not only buying our products but embracing our brand as much as you do. Overall we strive to bring you luxury pieces that not only accentuate your curves but boast vibrant colors, are as comfortable as a second skin and give back to this beautiful planet we live on. Our pieces are made of recycled fabric and when we first started working on this brand seven years ago, that was a nonnegotiable. We knew we wanted to design a line that not only inspired and gave back but we wanted our pieces to be attached to your best memories. 

The HBIC (Head Babe In Charge, let's not get carried away):

You can usually find her somewhere in a corner wearing her favorite Nike slides and a Laina Rauma bodysuit with her eyes glued to a computer researching content, working on swimwear, or seeking inspiration while on her many travels. 

At just seven years old, Kayla Bell had a love for design and a keen eye for detail that has since taken her places she could have never imagined. While in middle and high school, she found that as a petite young woman with a 38DDD bra cup size , locating a comfortable swimsuit top that wasn't made with someone else's grandmother in mind was nearly impossible, so she began creating her own. Somewhere between sporty and spirited, Arrow + Phoenix is created with fun colors, '90's influenced styles and comfortable silhouettes. Kayla decided Arrow + Phoenix would be her outlet to not only showcase her designs, but also the works of others via her blog, The Wayve.

Born in New Orleans, she has a strong sense of culture and let's her travels inspire her and her collections. Her mission through Arrow + Phoenix is simple: To empower women, give back to the community, and provide creative, affordable, and comfortable swimwear that celebrates diversity, sustainability, + positivity.

Our Team:

Though it wasn’t planned, our team is made up of all women (with the exception of a few of our photographers who are great and talented men). Two in particular our Wayve readers are quite familiar with as they work directly with our featured brands and sponsors.

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Julia zimmerman|nyc

Wellness Ambassador + Blogger

Julia is one of our Wayve writers, a certified yoga teacher and our lead wellness ambassador for Arrow + Phoenix. She has a true passion for yoga and the overall wellness and empowerment of women along with holistic ways of healing the mind, body, and spirit. She recently started her own wellness based company that you can check out here!

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analise benevides

| lv


Analise is one of our lead content creators as she shoots everything from our flat lays, lookbook shoots, and so much more. She’s a positive force and aside from working with A+P, she is an incredible freelance photographer so definitely book her during your next trip to Las Vegas and you can see more of her work here!


zenia gizelle | LA

Event Operations Specialist

If you’ve been to any of our LA events, chances are you’ve met our Zenia. She’s super bubbly and Kayla’s right hand for fashion shows, pop up shops and influencer events and even sometimes models for the brand. Zenia is a budding west coast bred and based model, designer, and artrepreneur and you can see more of her work here!