Where the F—have we been?

Normally, my first inclination is to dive head-first into a new year. Conducting photo shoots over the holidays and really jumping into things. The past few years have been full of so many blessings and wins for us that I always just want to keep going at full speed but there was something about 2023 that taught me there is winning in ease, beauty in taking a break, and peace in resting. So, when Black Friday preparation began, I decided to just take it easy. That’s the craziest thing anyone in business can do, but it just felt right, not only for me but for the brand overall. This past holiday season, we didn’t shoot any new swim styles and I chose to take the time to instead focus on resting and flowing into this new year. The brand is so much better for it because, yes, it’s February, lol, but our forthcoming brand partnerships are so much more aligned and well thought out. Our intentions have been clearer than ever before and I really can’t wait for you all to see what’s in store for this year and beyond. There will be more opportunities for you all to shop with us in person and really experience all that A+P has to offer. So, here’s to a new year! Thank you for your patience and continued love and support.